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The Compass · Service 04 of 07

A compass for
the production engine.

Quarterly strategic reviews that keep production aligned to actual business outcomes. Audience analysis, channel reviews, content calendar planning, and the small set of metrics that tell us if the work is working. Bundled free with any other 30foot service.

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Quarterly
Strategic review cadence
Free
When bundled with add-on
1
Set of metrics that matter
−10%
Multi-service bundle
Why It Exists

Strategy serves execution.

Production without strategy is expensive content for content's sake. Hours into a thousand posts no one cares about. Reels that get views and nothing else. Shoots that look good and move no deals.

Media Strategy is the quarterly cadence that keeps every other service aligned to what your business actually needs. Audience analysis, channel review, calendar planning, and a small honest set of metrics. The work gets sharper because we know what success looks like.

We bundle Media Strategy free with any other à la carte add-on. We believe strategy works best in service of execution, not in isolation. Standalone strategy engagements are quoted custom for orgs that want planning ahead of production.

What's Included

Six things, every quarter.

The same strategic operating system whether you stack Strategy on top of one service or all six. Depth flexes with the stack; the rhythm holds.

01
Quarterly Strategic Review
Full working session each quarter to recalibrate goals, channels, and priorities. Standing meeting on the calendar; no agenda surprises.
02
Audience & Channel Analysis
Who is actually paying attention, on which platforms, and what shifts in the data quarter over quarter. Decisions made on what the audience does, not what the brand wishes it did.
03
Content Calendar Framework
A quarter of planned themes, pillars, and release windows mapped before production runs. Every shoot day, every ad flight, every podcast episode pointed at the same direction.
04
Performance Benchmarks
The small set of metrics that tell us if the work is working. Same numbers every quarter. No vanity dashboards, no thirty-tab reports nobody opens.
05
Competitive & Positioning Scan
What your category is doing, where the open lanes are, and how your voice can occupy one without imitating. Quarterly refresh on the field, not a one-time deck.
06
Strategic Roadmap Doc
A living document with goals, audiences, channels, metrics, and next-quarter priorities. Always current. Same doc, owned by you, accessible to your team.
Investment

Free with a stack. Custom on its own.

Strategy works best in service of execution. Bundled free with any other à la carte service. Quoted custom for orgs that want strategic planning ahead of production work.

Where every stack starts
Bundled Free
Included
With any other 30foot service
  • Quarterly strategic review session
  • Audience and channel analysis
  • Content calendar framework
  • Performance benchmarks report
  • Competitive and positioning scan
  • Strategic roadmap doc, kept current
Standalone engagement
Custom Quote
Custom
For planning ahead of production
  • Everything in the bundled engagement, plus:
  • Cross-functional review with executive team as needed
  • Vendor coordination across non-30foot media work
  • Workshop sprints (60 to 90 days) on demand
  • Deeper category research and audience interviews
−10%
Multi-service bundle bonus
Pair Media Strategy with any other 30foot service (Website, Social + Content, Podcast, Video, Ads, or Automation) and Strategy is free. The same stack also takes 10% off monthly retainer fees across the rest of the engagement.
How We Start

Same nine-phase rhythm. Scoped to fit.

Every 30foot service starts the same way. For Strategy, discovery and audit do the heavy lifting; the quarterly cadence carries from there.

01
Discovery & Goal Mapping
A 30-minute working call to align on business goals, audience, and where you want to be three quarters from now. Goals translate into the metrics we track.
02
Audience & Channel Audit
Two to three weeks. Who is paying attention today, on which channels, and how that compares to where you want them to be. Data plus context, not just dashboards.
03
Competitive Scan
A read on the category: who is doing what, where the open lanes are, and where the brand can occupy a position without imitating.
04
Roadmap & Calendar
Strategic roadmap doc, content calendar framework, and the performance benchmarks we will measure against. All in writing. All owned by you.
05
Quarterly Review
Standing 60-minute session every quarter. What worked, what did not, what to do more of, what to retire. Roadmap updated, calendar adjusted, metrics restated.
06
Annual Recalibration
Year-end deeper review. Audience shifts, category shifts, and platform changes folded into the next year of work. Goals reset honestly, not aspirationally.
Honest Fit Check

A straight answer beats a wasted quarter.

Good Fit

  • Already running media (or about to be) and want it pointed at the right outcome.
  • Atlanta-metro org with at least one production service running with us, or about to start one.
  • You want a real review meeting, not a deck that lives in a drive.
  • You value a small set of honest metrics over a 30-tab dashboard.
  • You want to know where the open lanes in your category actually are.

Not Yet

  • Looking for a one-time deck to put in front of investors. We sell ongoing alignment, not pitch decks.
  • Want big-agency brand strategy from a five-person Woodstock shop. We are smaller and sharper than that.
  • Need someone to run the entire marketing organization. We run media work; we do not replace leadership.
  • Want strategy without ever shipping anything. The compass only matters if you walk.
  • Looking for paid attribution modeling. That lives inside Ads Management.
Where We Work

Atlanta-metro and remote-friendly.

Woodstock-based. We work with clients across Atlanta-metro: Buckhead, Midtown, Roswell, Alpharetta, Marietta, Sandy Springs, Decatur, and Cherokee County. In-person meetings happen at your location or our studio depending on the work.

Outside Atlanta-metro? Most service work runs fully remote. The only difference is we batch any in-person needs into travel days. Documentation, reviews, and ongoing collaboration happen over video and shared docs without losing fidelity.

Engagements scale from owner-operator to 50-person team. We size the team to the scope, not the other way around.

Pairs Well With

Stack the execution.

Strategy is the compass; the rest of the stack is how we walk. Pair Strategy with any of these and the strategy retainer is bundled free.

Service · Always-On
Social + Content
→
Service · Paid Media
Ads Management
→
Service · Long-Form
Podcast Series
→
Frequently Asked

Questions we get a lot.

How does the free-when-bundled pricing actually work?
If you are running any other 30foot service on a retainer (Website, Social, Podcast, Video, Ads, or Automation), Media Strategy is included at no additional charge. No catch, no upsell. Strategy works best in service of execution, and the strategic work directly improves the production we are running for you, so the math works for both sides.
What counts as bundling?
Any single active retainer or active project counts. You do not need three services to qualify. One paid engagement with 30foot and Strategy is included.
Can we hire you for strategy only?
Yes. Standalone strategy engagements are quoted custom. Most clients who start with standalone strategy end up activating a production service within a quarter, which then folds the strategy work into the bundle.
How long is a quarterly review?
Sixty minutes standing. Plus the roadmap doc, calendar, and benchmark report updated before the session so the meeting time is spent on decisions, not slides.
Do you replace our marketing team?
No. We work alongside in-house teams and outside agencies. The strategic roadmap is a doc your team can act against; the quarterly review is a forum your team can bring questions to.
How is this different from a strategy deck?
A deck dies the day it gets delivered. Our strategic engagement is a living roadmap doc plus a standing quarterly cadence. The numbers move; the doc moves; the cadence holds.

Pointed at the
outcome that
matters.

A 30-minute kickoff call is all it takes. We map your goals, your audience, and the small set of metrics that tell us if the work is working. You get a scope and a roadmap. Not a deck.

Book a Discovery Call